How one metro Atlanta family's Christmas "Elf on the Shelf" tradition became a worldwide empire

Twenty years ago, teacher Chanda Bell and her family bet on their unique tradition and turned the story into a massive ...
New York Magazine

The True Origin Story of ‘The Elf on the Shelf’

Until about 20 years ago, the Christmas character canon included the usual suspects: Frosty, Rudolph, the Grinch, and of course, Santa Claus himself. In the weeks leading up to December 25, children ...