"Mattel had spent years obscuring Barbie's backstory," Hitt writes. According to the new book, Barbie is actually a "knockoff" whose origins and later production are marred by accusations of theft and ...

Forbes contributors publish independent expert analyses and insights. Joan Verdon is a veteran retail reporter based in Northern New Jersey. Mattel has lowered its sales forecast for the year, after a ...

Barbie is not who we think she is. For nearly seven decades, Mattel has sold Barbie as a true original: a revolutionary and empowering alternative to the baby dolls before her. In her new book, ...

Before the “Barbie” movie was released, the Barbie brand already had a 99% rate of global brand awareness, selling more than 100 dolls every single minute, according to Mattel. For the past two years, ...

If “Barbie” is awarded best picture at next month’s Academy Awards, it would only crown what has been an unprecedented moment for the world’s No. 1-selling doll. The glossier half of the “Barbenheimer ...

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