For the first time in more than a decade Barbie has been frozen out of the top spot on the holiday wish lists of girls. The new reigning champion in the hearts of little girls is Team Elsa. The ...

NEW YORK — For the first time in more than a decade Barbie has been frozen out of the top spot on the holiday wish lists of girls. The new reigning champion in the hearts of little girls is Team Elsa.

Despite efforts to stay relevant, Barbie's popularity is on the decline: Mattel has reported a 15per cent drop in sales for the blonde doll in the latest quarter. However, the company saw a 6per cent ...

Barbie’s career is careening in the wrong direction. Sales of the iconic blond doll plunged 15 percent in the most recent quarter, as the brand continues its struggle to connect with girls worldwide.

A National Retail Federation survey says 20 percent of parents plan to buy toys from the film Frozen for their daughters. As for boys, Legos are... A new poll from the National Retail Federation has ...

Move over Barbie! It looks there's a new doll on everyone's wish lists this holiday season. For the first time in over ten years, Barbie is not at the top of gift lists this year — Disney’s reigning ...

Barbie has long reigned supreme as queen of the girls' toy market but this year she will be dethroned by two princesses from Frozen, the Disney film blockbuster. The iconic figure is being "frozen out ...

Better take a second mortgage on that Malibu Dreamhouse, Barbie. Little girls are dropping the dull doll in favor of newer, edgier competitors like Monster High, Lalaloopsy, American Girl, and the ...

Barbie heads to theaters in just a few more weeks on July 21st, but fans can pay a visit to Barbie Land a little early thanks to Pinkberry. The frozen desert restaurant announced recently that they ...

Characters from Disney's blockbuster movie take the top spot in must-have toys this Christmas creating concern for Mattel. But don't cry too much for Barbie. She still represents the single biggest ...