Optimization has been the golden promise of AI in advertising. From audience targeting and bid management to media buying and ...

Integral Ad Science (IAS), a leading global platform that connects AI-powered media quality to real business outcomes, today announced a new episode-level pre-bid optimization solution for ...

NEW YORK, April 14, 2025 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, announced an expansion of Social Optimization for TikTok to ...

When it comes to programmatic advertising, milliseconds matter. To maximize revenue, publishers have to configure their Prebid setups to account for how quickly SSP auctions can respond to bid ...

ignitAd has begun to roll out an ad yield optimizer that provides bid optimization management forecasting demand patterns using predictive analysis algorithms. The technology estimates the ...

Google’s new Shopping Campaigns offer many benefits over traditional PLA campaigns, including granular performance benchmarks, but bid optimization can still be cumbersome. Optmyzr, the company that ...

New application will empower user-configured energy trading strategies through AI-driven automation and customization tools SAN FRANCISCO--(BUSINESS WIRE)-- Stem (NYSE: STEM), a global leader in ...

SplitMetrics, a global software development company that provides an ecosystem of products and services to mobile-first companies and brands, announced the launch of the Bid Optimization Strategy ...

Stem (NYSE: STEM), a global leader in AI-driven clean energy solutions and services, today announced its new Athena® PowerBidder™ Pro application to help energy professionals actively manage ...