The NFL is teaming up with Hallmark for the second straight holiday season - but instead of highlighting a Kansas City Chiefs love story, the Buffalo Bills will instead get the rom-com treatment.

INDIANAPOLIS — In 2024, Hallmark Channel began its appeal to NFL audiences with "Holiday Touchdown: A Chiefs Love Story." This year, it's all about the Bills Mafia with "Holiday Touchdown: A Bills ...

Buffalo Bills fans, mark your calendars! The Hallmark Channel is bringing the stars of its upcoming holiday flick “Holiday Touchdown: A Bills Love Story” to West Seneca for a free meet-and-greet event ...

EAST AURORA, N.Y. (WIVB) — From cheering on the cast and crew of “Holiday Touchdown: A Bills Love Story” prior to the movie premiere in East Aurora on Thursday, to waiting outside of Annie’s Hallmark ...

For the two cable networks, tapping into niches, hobbies and sports teams allows the them to invite new audiences in, while keeping loyal viewers satisfied with a break in formula.

'Holiday Touchdown: A Bills Love Story,' starring Holland Roden and Matthew Daddario, premieres Nov. 22 Hallmark Channel's Holiday Touchdown: A Bills Love Story stars Holland Roden and Matthew ...

Matthew Daddario and Holland Roden in Holiday Touchdown: A Bills Love Story. (Hallmark Media) One year after Hallmark struck gold with a Kansas City Chiefs holiday love story, the network is back with ...