DAYTONA BEACH — As an armada of fully decked-out Jeeps assembled early on Wednesday on the sands behind the Hard Rock Hotel, it offered ample evidence of the self-expression at the heart of the appeal ...

DAYTONA BEACH — About a block away from Vero Beach's oceanfront, there is a cluster of charming shops that includes a swanky Lilly Pulitzer boutique and a little café with al fresco dining under a ...

DAYTONA BEACH — After days of relentless rain, the sun came out on Jeep Beach on Wednesday, in time for thousands of the brand’s ardent loyalists to take to the sand behind Hard Rock Hotel on the ...