Toy giant Mattel said Wednesday it has wrested back control of the lucrative licenses for Disney Princess and “Frozen” characters from its archrival Hasbro. The deal will allow Barbie owner Mattel to ...
Shoppers polled for the National Retail Federation’s annual Holiday Top Toys Survey have chosen dolls from Walt Disney Co.’s “Frozen” as their top gift choice for girls. It marks the first time in 11 ...
Mattel announced that it would retake the lucrative Disney Princesses license from rival Hasbro in a reversal of the 2016 decision that led to Mattel losing the license for several years. Mattel will ...
Disney's line of "Frozen" toys have pushed past Barbie to become the most desired Christmas gifts for girls this year. The National Retail Federation's latest Holiday Top Toys Survey found one in five ...
The toy giant in 2016 lost the global rights to the Frozen and Disney Princess toy lines to rival Hasbro. By Etan Vlessing Canada Bureau Chief Stock in Mattel has risen sharply after the toymaker said ...
Mattel CEO Ynon Kreiz says today’s acquisition of rights to make dolls and toys stemming from Disney‘s princess and Frozen will arm the company with more recognizable properties in a crowded ...
Mattel Inc. has won back the rights to produce toys based on The Walt Disney Company’s lineup of iconic Disney princesses and “Frozen” characters. Hasbro was previously the owner of the licensing deal ...
Mattel announced it had won back the license to produce dolls and toys based on the popular movie characters, like Anna and Elsa from “Frozen.” By Julie Creswell Barbie and Elsa are buddies again. On ...
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