Their reaction reminded me that the smallest things can become the biggest memories,” Mandy Fouse tells PEOPLE ...

Running out of Elf on the Shelf ideas? These 12 fun and easy setups can help keep the magic alive and surprise kids all the ...

"Maybe that’s why watching what happened next — not just to the brand, but to Christmas itself — hurts as much as it does." ...

“The magic of Elf on the Shelf reaches beyond the children the dolls are intended for and gives parents’ permission to play, ...

A Marietta family 20 years ago created a brand-new tradition with Elf on the Shelf, a Christmas miracle in a day and age where nostalgia rules the airwaves and gift shops.

It’s that magical time of year again; twinkling lights, cosy hot chocolates, and the return of everyone’s favourite cheeky ...

Traditions around the holidays are meant to be passed down for generations: songs, ornaments, recipes. So creating a new ...

Santa's spy known as Elf on the Shelf is turning 20 this year. That's two decades of family memories and parental creativity and the occasional panic over where to move the elf to.

With December now in full swing, many parents are thrilling their little ones each morning with the antics of the Elf on a Shelf, who's known for his cheeky Christmas pranks. But coming up with fresh ...

Dress your Elf (and maybe a few stuffed friends) in pajamas, set up a tiny bedtime scene, and leave a sweet note saying goodbye until next Christmas. It's a simple, comforting way to wrap up the ...

Stella Lackey, 2, was diagnosed with spinal muscular atrophy as an infant. When Stella Lackey, 2, looks at Bean the Elf, her Elf on the Shelf doll, she sees an elf that looks just like her. Bean the ...

Learn about the origins of Elf on the Shelf and understand how to easily set up new scenarios so you don't get overwhelmed ...