Think your Elf on the Shelf has mastered the art of stealth? Share it with us! The Town Talk wants to see your most creative, hardest-to-find, and downright wacky hiding places for your holiday elf.

One family’s Elf on the Shelf didn’t go quite as planned this year. In a TikTok post, a mom who goes by the username ...

If there's one thing no one needs at the holidays, it's more stress, especially if you've got children at home. Yet, in hundreds of thousands of households across the country, a 10-inch red-clad Elf ...

For its 20th anniversary, "The Elf on the Shelf" is offering a wide range of limited-edition products, including an anniversary collectible.

For as long as twin sisters and co-creators of popular children’s book “The Elf on the Shelf” Christa Pitts and Chanda A. Bell can remember, Santa’s little helper, an elf, has been a part of their ...

Twin sisters Chanda Bell and Christa Pitts grew up with a family tradition that is now a booming business. They, along with ...

When 4-year-old Lily Christiana met her elf, Crackles, for the first time this Christmas season, she instantly loved him and his nightly antics. So when Lily found out Crackles would be leaving on ...

Elf on the Shelf will celebrate 20 years of magic soon. Love it or not, the tradition – started by Carol Aebersold and her daughter Chanda Bell back in 2005 – became a global phenomenon shortly after ...

Traditions around the holidays are meant to be passed down for generations: songs, ornaments, recipes. So creating a new ...