Hot Wheels has kicked off a communications platform crafted in partnership with BBH USA, "Challenge Accepted," with a parent-targeted campaign centered on how the toy line can nurture a "challenger ...

I was one of the lucky dogs who got to tour Mattel’s Hot Wheels design center. Here’s how it went. Back in 1968, Mattel’s Elliot Handler started Hot Wheels to compete against Matchbox cars. Over the ...

Kids are still playing with Hot Wheels, those gleaming toy Camaros, Cougars and Corvettes you got for Christmas or your birthday, years and years ago. But those kids, who are sending new and even ...

Tabatha has spent the last decade behind the wheel of various automobiles. She has taken her love for writing and automobiles and combined the two, to bring you the stories behind the cars. She has ...

As a boy, Bruce Pascal reveled in testing the limits of his Hot Wheels. He might squeeze a firecracker into one of the miniature metal cars and set it off, or flatten one with a hammer to see whether ...

Lando Norris may have taken the checkered flag at F1 Mexico last weekend, but racing fans had something else to cheer for, as Mattel unveiled the latest additions to its Formula 1 Hot Wheels ...