Five years after his first alternate John Lewis ad blew up, Sam Clegg is giving the most anticipated Christmas advert of the year a run for its money. The 27-year-old marketing specialist started ...

This year's John Lewis Christmas advert has been praised for exploring masculinity [John Lewis] The duo behind this year's John Lewis Christmas advert say they have been "blown away" by the reaction ...

John Lewis’ new Xmas ad campaign is the most emotionally-engaging festive campaign from the retailer in almost a decade, according to data from DAIVID. The latest addition to the retailer’s ...

It's still only early November, but Christmas adverts are already coming thick and fast. While they feature the usual sprinkle of festive cheer, experts say this year’s ads have also been tapping into ...

It is, first and foremost, an adorable and well-made 90 seconds about a young boy waiting for Christmas, and more importantly why he's so impatient for this Christmas to come. It' ...

As they have time and time again, companies on both sides of the pond are gifting TV viewers with cinema-quality Christmas advertisements this year, hoping to charm even the Scrooges among us.

Five of this year’s ads were recognised by over 50% of the British public during Ipsos’s ‘Race to Christmas’ survey, up from ...