Trainer brand K-Swiss is rolling out a new brand identity and logo that it says better reflects the company’s history as the “only” heritage US tennis brand, according to Design Week. New logos ...

American tennis brand K Swiss has overhauled its brand identity including the logo, typeface and colour theme to better reflect its heritage. K Swiss’ newly appointed internal creative team has ...

Back in the early 2000's it was virtually impossible to avoid a K-Swiss commercial on TV, and one of the standout moments of the advert was the Tongue Twister on the iconic Lozan sneaker. Ten years on ...