As advertisers continue adding streaming to their budgets, connected TV (CTV) has quickly become the centerpiece of the modern media strategy. With better targeting and more measurable outcomes, CTV ...
YouTube’s live broadcast on Friday night of the Kansas City Chiefs and Los Angeles Chargers game is set to be a major test of the platform’s programming ambitions. A YouTube commercial in Times Square ...
Global sports marketing agency IMG has already demonstrated the power of live sport to deliver prime content for passengers since launching Sport 24 in 2012. Now it is expanding its reach. Perhaps ...
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