United Biscuits has faced criticism from the Advertising Standards Authority (ASA) for “misleading” consumers with its McVitie’s advert. The advertising watchdog said the advert, which claimed each ...

UK television watchdog the Independent Television Commission (ITC) has decided to uphold complaints from several viewers about a television advertisement for McVitie’s Jaffa Cakes. The viewers had ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 22 hours 49 min ago By E.J. Schultz - 23 hours 31 min ago By Brian Bonilla - 1 day ago 1 day ago By E.J. Schultz - 1 day 1 hour ago ...

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