Bach Buquen, an influencer with over 6 million followers, creates viral videos that are meant to normalize men wearing makeup. Case in point: A TikTok showing Buquen applying foundation and blush on a ...

Layers of heavy contouring or dramatic makeup can appear unnatural or overly artificial, which some men perceive as distancing, preferring a more natural beauty. When makeup becomes the main focus ...

Men’s grooming has become increasingly popular, as they want to look just as good as women before they step out of the house. Although many people believe that makeup is exclusively for women, men too ...

"I prefer the natural look" is a sentence that isn't surprising to hear from most men when talking about women, but how many of them actually know what their words mean? A woman has sparked a ...

New York Post may be compensated and/or receive an affiliate commission if you click or buy through our links. Featured pricing is subject to change. We’re living in a “greenwashed” world, and things ...