As legend would have it, after receiving a letter from the NBA in 1985, Nike paid a $5,000 fine every time Michael Jordan wore black and red shoes, which violated the league’s then dress code rules.

Somewhere at the intersection of creating commercial concepts over beer and sushi and Super Bowl advertising infamy awaits David Falk, one of the most influential figures not just in sports marketing ...

Some things never change in sports, even as new stars arise. Gatorade tapped into that nostalgia in its latest commercial, a spin on its "Is it in you?" ad with Michael Jordan. In steps Caitlin Clark, ...

Jordan Brand is getting ahead of next year's 40th-anniversary celebration of the Air Jordan line by dropping a new ad in the waning days of 2024. Michael Jordan's namesake brand just released a ...

His work for Nike — particularly commercials starring Michael Jordan and Spike Lee — blurred the line between advertising and entertainment. By Michael S. Rosenwald Jim Riswold, a visionary and ...

Dentsu, Monks and Wpromote have each found that conversions are stable, and in some cases increasing, in the age of AI search.

Sneakerheads, rejoice. A pair of Air Jordan 1s have been matched to Michael Jordan's first photoshoot with Nike. The famous snap shows Jordan wearing the black and red Nikes. Sneakerheads, rejoice. A ...