NBA, NBC
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Tip off the month of December with the NBA on NBC, where back-to-back nights of doubleheader action are bringing the league into your living room.
NBC Sports announced changes to its upcoming NBA broadcast schedule on Saturday, led by flexing the Dec. 30 Lakers-Pistons game into primetime.
After months of hype, the return of the NBA on NBC is officially underway. The return of the fan-favorite basketball broadcast that lit up the '90s means that we're getting basketball action at least two nights a week on NBC's airwaves and Peacock's ...
Like the NFL, the NBA now uses a Flex Scheduling system to move certain games into primetime national viewing while shuffling others back to local markets. The aim is to put the games that will attract the most viewers and deliver the best matchups in the spotlight, maximizing the impact of the broadcast.
The legendary NBA insider, late of The New York Post and ‘NBA on NBC,’ is an anachronism in the media landscape he defined