For New Balance, the 550 has become such an essential silhouette in the brand’s offerings that it serves a similar role to Nike’s classic Air Force 1. As a result, a steady stream of colorways ...

The resurgence of the New Balance 550 is a bonafide zero-to-hero story. Since 2020, the underrated “Basketball Oxford” has become one of the brand’s most sought-after silhouettes, rising from ...

New Balance has made great progress in the basketball performance market in recent years. Now thanks partly to rapper Jack Harlow, the Boston-based brand is making headway in the lifestyle market.

How far does the seemingly boundless cultural influence of Taylor Swift reach? Does her sway over Swifties know any limit? Would a one-time public co-sign by Swift—through something as innocuous as ...

New Balance is best known for its classic, retro styles — but an upcoming partnership with longtime collaborator Aimé Leon Dore might top them all. After the two brought back the brand’s 550 ...

The Taylor Swift effect has been in full swing this football season, with her Kansas City Chiefs boyfriend, Travis Kelce, returning to the Super Bowl this year. And if there is one thing Swifties can ...

New Balance’s 550 sneakers have exploded in popularity over the past year, thanks in part to hyped collaborations and endorsements from Jack Harlow. Insatiable demand and subsequent resale prices now ...

With the start of the school year right around the corner, New Balance is back with a heartfelt drop. New Balance and Rich Paul, sports agent and founder of Klutch Sports Group, have announced the ...

It's been nearly two years since Rich Paul and New Balance dropped their inaugural 550 collab and now, the Klutch Sports Group CEO and the Boston-based brand are introducing a new take on the popular ...

Aime Leon Dore is giving fans another chance at buying its sold-out New Balance 550 collabs, and for sneakers fans who want to get a pair, they will need to act fast. The popular New York-based ...