Mentholatum, the parent company of Oxy Acne, marked the brand’s 50 th anniversary with a relaunch. The brand revamp includes modernized packaging designs, the introduction of two new launches—Acne ...
When marketers for Oxy set out to revive the acne medication's brand, they wanted a cool spokesman, someone admired by teenage boys. Their choice: Dave Mirra, a legend in freestyle BMX who has won ...
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