Hasbro has revealed the latest addition to the Transformers Generations action figure line, and it's an unusual one. IGN can exclusively debut the first images and details for the Target Optimus Prime ...

I know that I’m totally out of Hasbro’s targeted demo, but the Target exclusive Transformers: Revenge of the Fallen Superion is the hardest thing I’ve ever tried to assemble. A month after the fact, I ...

"You've probably heard the buzz, but Bumblebee is kind of a big deal. And now, the bodacious bot is making his mark with a line of some of the most buzzworthy Transformers action figures for boys, ...

Target is another retailer that putting an emphasis on toys this holiday shopping season. The retailer says that it has more than 2,500 this year, nearly double the toys of last year. Like other ...

Hasbro brings iconic Transformers right off the big screen with their Transformers Studio Series. I love this series, as I love the live-action film, and it is always nice to see these heroes return.