Video ad platform XR Extreme Reach is out with its analysis of Super Bowl Ads, finding that the use of humor is up significantly, while the use of celebrities and calls to action are down versus a ...

Authoritative, intelligent, responsible, serious—if you were asked to describe the general figure of a scientist, you would probably use adjectives like these. However, "funny" would likely not be the ...

They say that laughter is the best medicine, but it could be a good parenting tool too, according to a new study led by researchers from Penn State. "Humor can teach people cognitive flexibility, ...

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This post was coauthored by CMC student Carly Kirsch. Workplaces are often stress-inducing. What can be done to lighten the work stress-load? Humor is one antidote. The Benefits of Humor There is good ...

When was the last time you saw an ad that was so funny that you wanted to share it with all your friends? Bringing humor back into advertising could be a good way for brands to help consumers better ...

Joy is a powerful emotion and can play a major role in who—and what—a person chooses to surround themselves with. For marketers hoping to persuade their audience to make a purchase or identify with a ...

When asked to describe an ideal organizational leader, many people might be inclined to use quite serious adjectives such as solemn, determined or results-oriented. Yet one trait is not only often ...

UNIVERSITY PARK, Pa. — They say that laughter is the best medicine, but it could be a good parenting tool too, according to a new study led by researchers from Penn State. In a pilot study, the ...