Discover the magic of winter in Wisconsin as snow and ice transform the state into a wonderland of exploration. From iconic ...

If you're hoping to ring in 2026 with a snowmobile trail trip, you may want to check Travel Wisconsin's Snow Report first.

MADISON, Wis. - Travel Wisconsin launched its 2022 summer campaign, "Here’s to Those Who Wisconsin" on Monday. The new campaign highlights Wisconsin’s spirited and celebratory nature, encouraging ...

MADISON, Wis. - One of the industries hit hardest by the coronavirus pandemic is showing signs of a rebound in Wisconsin. According to the United States Travel Association's September data, Wisconsin ...

American Airlines is delivering what customers have been asking for: free, high-speed Wi-Fi and on more aircraft than any ...

A winter storm warning is in effect for Sheboygan and Fond du Lac counties until 6 p.m. on Monday. A winter weather advisory ...

Wisconsin direct traveler spending was $16.2 billion in 2024, up 3.5% from 2023. The tourism industry's 2024 total economic impact was $25.819 billion. That includes indirect and induced spending.

Weather-related disruptions are causing travelers to scramble to make alternative travel arrangements during the busy holiday ...

Wisconsin Legislative Fiscal bureau summary of the state Department of Tourism’s 2023-25 budget shows a table that puts the 2023-25 change at 97.8%. State Sen. Rob Cowles, R-Green Bay rounded the 97.8 ...