Snap Inc and Oxford Economics have released a new report which says Gen Z will drive the economic recovery thank to their aptitude with technology. It said they'll also adopt AR first. Snap Inc, the ...

Generation Z — consumers ages 13 to 24 — are more likely to recall advertising than older generations, even when they spend less time watching skippable content. Fifty-nine percent of Gen Zers ...

Snap has launched ‘Cricket in a Snap’, a cricket-season advertising offering aimed at helping brands engage fans during the Indian Premier League (IPL). The initiative includes formats such as AR fan ...

Snapchat is doubling down on India’s advertising and creator economy this festive season, claiming rapid growth in content engagement and brand adoption. According to the platform, total time spent ...