Start at the bottom of your eyebrow and apply gentle pressure in a flicking motion, drawing hair-like strokes in the same direction as the hair growth. Working from the inner corner to the outer ...

With half a million followers on Instagram and a client roster featuring names such as Zoe Kravitz, Greta Lee and Mia Goth, ...

Lipsticks are one of the most loved makeup products. Here are some luxury lipsticks available at up to 40% discount during the Myntra End of Reason Sale. When it comes to makeup, nothing defines your ...

Thanks to these cool-toned contour products, strong cheekbones and striking jawlines have never been more effortless.

Anastasia Beverly Hills has announced its huge 2025 Black Friday sale, and it's sooner than you think. In the countdown to the biggest event in the shopping calendar, beauty brands are quietly ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

These days it seems like practically anyone can launch a beauty brand. But turning it into an international success is a very different story, and one that Anastasia Soare, the founder of Anastasia ...

"I was scared down to my bones: an overwhelming, visceral, sweat-inducing fear," Soare writes in 'Raising Brows' Courtesy of Anastasia Soare Anastasia Soare of Anastasia Beverly Hills opens up to ...

Ask entrepreneur Anastasia Soare—one big idea can, as she writes in her new book Raising Brows: My Story of Building a Billion-Dollar Beauty Empire, change a life forever. For Soare, that moment was ...

Cosmetics company Petunia Products, which does business as Billion Dollar Beauty, filed a trademark infringement lawsuit against eyebrow company Anastasia Beverly Hills, founder Anastasia Soare and ...

Additional products used include MAC #134 and #227 brushes, Dark Deep Mineralize Skin Finish, and Studio Fix Powder in C6. The Anastasia Beverly Hills Contour Palette is utilized with refills in ...