In today’s competitive legal marketplace, personal branding has evolved from a marketing luxury into a core professional necessity for attorneys at every stag ...

A personal brand feels stronger when the voice sounds lived and not borrowed. Take time to hear yourself. The words you ...

Discover what cult brands are, how they foster loyalty, influence identity, and the unique characteristics that set them apart. Examples include Mini Cooper, Goop, and more.

Learn key strategies for creating a brand that leaves a lasting impression. Discover how consistency, differentiation, and ...

Why do so many small businesses die within their first two years? It’s not usually because they lack passion, and it’s certainly not because they lack a logo. It is because they want the “blow”—the ...

A strong personal brand enables you to increase the visibility and real-world impact of your expertise by communicating your value clearly and consistently.

You need more than a good reputation and proficient performance to differentiate yourself and your brand in accounting organizations where many team members demonstrate exceptional abilities.

A few weeks ago, I spoke with my team about building their LinkedIn presence. I suggested posting often, commenting on others’ posts, and no longer waiting for that “perfect time” to start ...

A forensic breakdown of 12 world-class brand positioning statement examples. Learn the internal strategies that built Apple, Tesla, and Amazon. Most businesses do not have a positioning problem; they ...

Ashley Harwood began her real estate career in 2013 and built a six-figure business as a solo agent before launching Move Over Extroverts, her coaching company for introverted agents, in 2018. She is ...