“Most experiments don’t show a lift, so why even run them?” Because not running them is riskier. In Episode 7 of the Revenue Funnel Optimization podcast, Arun sat down with Paramark’s Pranav Piyush and Domain Methods' Jason Hart to dig into the real reasons experimentation matters. If you’re tired of the "gut-feel marketing" loop, this one’s for you. They covered: ✅ Why high experiment failure rates are a good sign ✅ How to talk to finance about causality and confidence ✅ When your org is actual
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